In the UK, the concert will be playing in 2020. Seth Faber, senior vice president of marketing for Primary Wave, said they own the rights to the image of the performer.
'The tour will be an incredible sight. We tried to make the show as authentic as possible. It will be a phenomenal experience,' Faber said.
In May 2019, Primary Wave acquired the rights to use Houston name and image, as well as receive a percentage of the sales of her music and goods with the symbolism of a star. The laser image of the performer created for several years.
The organization of concerts of the singer will be the company BASE Entertainment. The hologram will perform hits by I Wanna Dance With Somebody, The Greatest Love of All and others.