Famous American singer Rihanna and French company LVMH are shutting down their fashion brand Fenty.
The artist and luxury goods maker has decided to suspend the Fenty brand until better times, less than two years after its launch.
The fashion brand's last collection was introduced in November 2020, a shoe line with Rihanna's favorite designer, Amina Muaddy.
According to foreign media reports, the suspension was that the singer did not visit the office in Paris and the factory in Italy due to quarantine.
Nevertheless, LVMH continues to cooperate with Rihanna and support her commercial projects - Fenty Beauty and Fenty Skin, as well as the star's lingerie line - Savage x Fenty.
It is worth noting that the French company LVMH is a manufacturer of luxury goods under the Louis Vuitton, Givenchy, Christian Dior, Moët&Chandon and other brands.